A lot has been said about new ways of communication by the companies and which are the best methods to increase and improve our way of communication. Blogs came back as tools with a huge potential to interact with both clients and followers. KonzepTours chose to start its own blog with the purpose of transmitting informations in a closer and more human way.
In a time when the way both public or private organisations get closer to people is getting more and more artificial and robotic, giving a human touch to the communication is precisely one of the factos that makes the difference and generates a relationship of trust. We know that many promotional and marketing actions are not accessible for micro and small companies budgets and, therefore, creativity is essential to overcome those obstacles. With few or zero costs it is possible, in an effective way, to promote and announce the brand and the work done, know the customer’s opinion and give some credibility to the company.
Tourism is, without any doubt, one of the areas in which a company blog can be quite useful. Through it, it will be easier, by using a more informal and relaxed language: to gather a set of relevant contents regarding travel; to debate advantages and inconvenients regarding destinations; suggesting cultural and historical places natural monuments or other relevant spaces. It can also be a place to reflect about tourism regarding both present challenges and future perspectives, debating and giving voice to agents of this sector through interviews or debates.
Just like social networks, company blogs should not serve to intentionally sell. Sale is more and more a consequence and not a starting point. People have less and less patience for contents with direct sales. Of course, let’s not forget that being a company, products should be present but in a natural way, not an ostensible one. Blogs, due to their regular updating, are still very important to improve the mechanism of website optimisation (SEO) to which they are associated. To do that, it is essential to create quality contents that increase the credibility of the company website and that captivate the assiduous presence of readers. A content that is presented without quality and therefore does not provide any benefit and does not meet the readers’ needs will harm the visibility in the search engines by ranking less positively and, as a consequence, in a position less exposed to research.
On a last note, to highlight the importance that social networks can have when promoting a corporate blog and also in a website. By the importance and engagement of society with this digital platforms, to share a blog post on Facebook, for example, is to significantly increase the chances to visualize that article, to gain the possibility of replicating it a lot of time in few minutes and use an unlimited geographic scope. There is also the advantage that those contents will always be available for people, in the memory of social networks and search engines such as Google in a permanent way.